Specific GOAL: On February 15th, using the Black Panther movie as a catalyst bring together/unite those of us that would like to see an end to racism and in so doing send a strong message to the world that yes we can come together in unity, peace and harmony.
Measurable: We will measure the effectiveness of the BHM campaign through total number of Black Panther box office ticket sales within the month of February.
Attainable: I believe that the majority of us within North America truly believes in truth, equality, justice and the end of racism, and will turn out in massive numbers to demonstrate that fact to the world.
Relevant: With the most powerful man in the world today, who have the ability to bring back Jim Crow laws being labeled a racist should be a clarion call to all good people.
Timely: The world would not only be stronger, but better, if we put a stop to racism and there is no better time to start than this Black History Month.